Shortly before the pandemic started to have an impact in the UK, I went to our local second-hand bookshop and bought a pile of old paperbacks to read. One of them was ‘Daisy Miller and Other Stories’ by Henry James (published in 1983 as Penguin Modern Classic). The title of this post is a quote from one of the ‘other stories’, ‘The Lesson of the Master’, which was first published in 1888. ‘Success is to have made people wriggle to another tune’ is said by the successful fictional novelist, Henry St George as words of encouragement to the young novelist Paul Ovett. It struck a chord with me because I think it sums up academic life. Success in teaching is to inspire a new level of insight and way of thinking amongst our students; while, success in research is to change the way in which society, or at least a section of it, thinks or operates, i.e. to have made people wriggle to another tune.